Ad Desk
Learn digital marketing by fixing ad accounts
You join Chai & Clicks, a small agency in Pune, as a junior ads manager.
Each case is a small business whose ads aren't working. Read the reports, find what's wrong, change the settings, and run the next 7 days.
Ad Desk is a simulator. The clients are made up; the rules come from how real ad platforms work.
- Case 1Beginner New to ads? Start here.
Gulab Sweets pays for recipes
A Lucknow sweet shop spends almost ₹21,000 a month on search ads. The orders bring in only a little more.
Teaches: account structure · impressions, clicks, CTR · CPC · conversions and cost per order …
10 chaptersStart - Case 2Beginner
Bike Doctor's midnight calls
A Bengaluru bike repair shop gets calls at night and from far away. This month, clicks suddenly cost more.
Teaches: location targeting · ad schedule · auction insights · change history …
10 chaptersStart
More cases are coming: tracking, social ads, profit, retargeting and a Diwali launch.